Summer Sale – Up to 50% Off

☀️ Where every child is the explorer, every outfit is a story, and every stop is a memory in the making ☀️

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100,000+ Happy families

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100,000+ Happy families

Mums Approved

Free Shipping

Easy Returns

100,000+ Happy families

Mums Approved

Free Shipping

Easy Returns

100,000+ Happy families

Mums Approved

Free Shipping

Easy Returns

100,000+ Happy families

Mums Approved

Free Shipping

Easy Returns

100,000+ Happy families

Mums Approved

Free Shipping

Easy Returns

100,000+ Happy families

Mums Approved

Free Shipping

Easy Returns

100,000+ Happy families

Mums Approved

Free Shipping

Easy Returns

100,000+ Happy families

Mums Approved

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Summer Sale – Up to 50% Off

☀️ Mum’s Best Picks, Curated for Everyday Magic

Discover timeless favourites chosen by mums — from dreamy dresses to everyday essentials.

✨ While stocks last. Don’t miss your moment.

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🍼 SipJoy™ Suction Straw Cup

Regular Price: £9.00

Sale Price: £9.00
Regular Price: ~~£15.00~~

Unit Price: per

Save £60.00

🎒 JetFrame™ Expandable Travel Backpack

Regular Price: £135.00

Sale Price: £135.00
Regular Price: ~~£195.00~~

Unit Price: per

Save £5.00

More Color(s) available

color:

Cart Error Some items became unavailable. Update the quantity and try again.

🧢 LoveFormula™ Embroidered Cotton Cap

Regular Price: £7.50

Sale Price: £7.50
Regular Price: ~~£12.50~~

Unit Price: per

Save £30.00

🌸 MeadowBloom™ Embroidered Wrap Dress

Regular Price: £55.00

Sale Price: £55.00
Regular Price: ~~£85.00~~

Unit Price: per

Sale

🌼 BlossomHaven™ Floral Spring Set

Regular Price: from £25.00

Sale Price: from £25.00
Regular Price: ~~£35.00~~

Unit Price: per

Save £70.00

🧳 FeatherRoll™ 18" Lightweight Travel Suitcase

Regular Price: £110.00

Sale Price: £110.00
Regular Price: ~~£180.00~~

Unit Price: per

More Kid Size(s) available

kid size:

7T 3T 5T 6T 10T 4T 8T 9T 24M

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LemonLace Dress

Regular Price: £80.00

Sale Price: £80.00
Regular Price: ~~£0.00~~

Unit Price: per

Save £15.00

☀️ PlaySteps™ DIY EVA Sandals

Regular Price: £15.00

Sale Price: £15.00
Regular Price: ~~£30.00~~

Unit Price: per

Save £25.00

🎀 BelleBows™ Summer Party Dress

Regular Price: £55.00

Sale Price: £55.00
Regular Price: ~~£80.00~~

Unit Price: per

Save £15.00

🌞 BrightDays™ Cartoon T-Shirt & Shorts Set

Regular Price: £35.00

Sale Price: £35.00
Regular Price: ~~£50.00~~

Unit Price: per

Save £50.00

🎠 SkyNest™ 18" Spinner Travel Suitcase

Regular Price: £100.00

Sale Price: £100.00
Regular Price: ~~£150.00~~

Unit Price: per

Save £15.01

🛁 CozyCloak™ Cartoon Hooded Bath Towel Robe

More Color(s) available

color:

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🛁 CozyCloak™ Cartoon Hooded Bath Towel Robe

Regular Price: £14.99

Sale Price: £14.99
Regular Price: ~~£30.00~~

Unit Price: per

Save £8.01

Cart Error Some items became unavailable. Update the quantity and try again.

🐬 SplashCove™ Hooded Beach Towel Poncho

Regular Price: £16.99

Sale Price: £16.99
Regular Price: ~~£25.00~~

Unit Price: per

Save £10.01

🌸 WillowBreeze™ Linen Flutter Sleeve Dress

Regular Price: £19.99

Sale Price: £19.99
Regular Price: ~~£30.00~~

Unit Price: per

Save £10.01

🌞 CloudSteps™ All-Season EVA Slippers

Regular Price: £14.99

Sale Price: £14.99
Regular Price: ~~£25.00~~

Unit Price: per

Save £15.01

🌊 WaveWhirl™ Quick-Dry Aqua Shoes

Regular Price: £29.99

Sale Price: £29.99
Regular Price: ~~£45.00~~

Unit Price: per

Save £7.01

🩴 BreezySteps™ DIY Hole Sandals

Regular Price: £12.99

Sale Price: £12.99
Regular Price: ~~£20.00~~

Unit Price: per

Save £7.01

🧢 CheckMate™ Plaid Bucket Hat

Regular Price: £7.99

Sale Price: £7.99
Regular Price: ~~£15.00~~

Unit Price: per

Save £10.01

🌼 MeadowBloom™ Summer Shirt & Pants Set

Regular Price: £29.99

Sale Price: £29.99
Regular Price: ~~£40.00~~

Unit Price: per

Save £15.01

🌊 SunSafe™ Long Sleeve Swimwear Suit

Regular Price: £24.99

Sale Price: £24.99
Regular Price: ~~£40.00~~

Unit Price: per

Save £5.01

🎽 PlayPatch™ Summer Top & Shorts Set

Regular Price: £39.99

Sale Price: £39.99
Regular Price: ~~£45.00~~

Unit Price: per

Save £10.00

☀️ SunMeadow™ 3-Piece Bikini Set

Regular Price: £15.00

Sale Price: £15.00
Regular Price: ~~£25.00~~

Unit Price: per

Save £10.01

☀️ BowBay™ Ruffle Plaid Swimsuit Romper

Regular Price: £14.99

Sale Price: £14.99
Regular Price: ~~£25.00~~

Unit Price: per

Save £25.01

CoLab™ Swan Rain Coat

Regular Price: £24.99

Sale Price: £24.99
Regular Price: ~~£50.00~~

Unit Price: per

Save £25.01

CoLab™ Flower Rain Coat

Regular Price: £24.99

Sale Price: £24.99
Regular Price: ~~£50.00~~

Unit Price: per

Save £25.01

CoLab™ Rabbit Rain Coat

Regular Price: £24.99

Sale Price: £24.99
Regular Price: ~~£50.00~~

Unit Price: per

Save £25.01

CoLab™ Cat Rain Coat

Regular Price: £24.99

Sale Price: £24.99
Regular Price: ~~£50.00~~

Unit Price: per

Save £25.01

CoLab™ White Rabbit Rain Coat

Regular Price: £24.99

Sale Price: £24.99
Regular Price: ~~£50.00~~

Unit Price: per

Save £25.01

CoLab™ Leaf Rabbit Rain Coat

Regular Price: £24.99

Sale Price: £24.99
Regular Price: ~~£50.00~~

Unit Price: per

Save £25.01

CoLab™ Pink Cloud Rain Coat

Regular Price: £24.99

Sale Price: £24.99
Regular Price: ~~£50.00~~

Unit Price: per

Save £25.01

CoLab™ Cat Boss Rain Coat

Regular Price: £24.99

Sale Price: £24.99
Regular Price: ~~£50.00~~

Unit Price: per

Save £25.01

CoLab™ Floral Rain Coat

Regular Price: £24.99

Sale Price: £24.99
Regular Price: ~~£50.00~~

Unit Price: per

Save £25.01

CoLab™ Mint Flower Rain Coat

Regular Price: £24.99

Sale Price: £24.99
Regular Price: ~~£50.00~~

Unit Price: per

Save £25.01

CoLab™ Purple Rabbit Rain Coat

Regular Price: £24.99

Sale Price: £24.99
Regular Price: ~~£50.00~~

Unit Price: per

Save £25.01

CoLab™ Zen Cats Rain Coat

Regular Price: £24.99

Sale Price: £24.99
Regular Price: ~~£50.00~~

Unit Price: per

Save £25.01

CoLab™ IceCream Rain Coat

Regular Price: £24.99

Sale Price: £24.99
Regular Price: ~~£50.00~~

Unit Price: per

Save £25.01

CoLab™ Butterfly Rain Coat

Regular Price: £24.99

Sale Price: £24.99
Regular Price: ~~£50.00~~

Unit Price: per

Save £25.01

More Kid Size(s) available

kid size:

1-2Y 2-3Y 3-4Y 4-5Y 6-7Y

Cart Error Some items became unavailable. Update the quantity and try again.

CoLab™ Pink Elephant Rain Coat

Regular Price: £24.99

Sale Price: £24.99
Regular Price: ~~£50.00~~

Unit Price: per

Save £25.01

CoLab™ Swan Princess Rain Coat

Regular Price: £24.99

Sale Price: £24.99
Regular Price: ~~£50.00~~

Unit Price: per

Save £25.01

CoLab™ Car Rain Coat

Regular Price: £24.99

Sale Price: £24.99
Regular Price: ~~£50.00~~

Unit Price: per

Showing items 1-40 of 53.

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